1. Lead Digital Promotion of the Economics Olympiad 2026

• Develop and execute the full social media campaign for school and national rounds.
• Promote registration, deadlines, and participation across all regions.
• Publicly document all stages of the Olympiad (announcements, results, national round, winners).

2. Ensure Weekly Mandatory Project Visibility

• Publish at least one project-related post per week.
• Maintain continuous visibility of EFI activities across platforms.
• Ensure proper attribution and branding in all content.

3. Manage Core Platforms

• Oversee Instagram, Telegram, and YouTube channels.
• Adapt content to each platform format (posts, reels, announcements, videos).
• Promote livestreams and event coverage.

4. Promote Educational Activities

• Publicize teacher training sessions and workshops.
• Promote financial literacy activities (Cash Flow game sessions).
• Launch and promote 10 podcast episodes.
• Promote recorded economics lessons and related materials.

5. Content Planning & Production

• Create and maintain structured monthly content calendars.
• Produce engaging educational and event-based content.
• Coordinate visuals, short videos, and event materials.

6. Performance Tracking & Reporting

• Monitor KPIs (reach, engagement, growth).
• Prepare monthly and quarterly analytics reports.
• Maintain an organized archive of all published materials for grant reporting.

7. Brand & Compliance Management

• Ensure consistent EFI brand visibility.
• Follow all attribution and visibility requirements.
• Align messaging with educational and institutional standards.

To successfully carry out the tasks within the EFI Uzbekistan 2026 project, the Social Media Manager must possess the following competencies and experience:

1. Social Media Strategy & Campaign Management

• Proven experience managing structured digital campaigns (preferably in education, NGO, or grant-funded projects).
• Ability to plan and execute nationwide awareness campaigns.
• Experience building content calendars aligned with project milestones and deadlines.

2. Platform Expertise

• Strong practical knowledge of Instagram (Reels, engagement growth, campaign launches).
• Experience managing Telegram channels for announcements and community communication.
• Experience managing YouTube channels (video uploads, optimization, thumbnails, descriptions, analytics).
• Understanding of cross-platform content adaptation.

3. Content Creation Skills

• Ability to produce engaging educational content (text, short-form video, visuals).
• Advanced video editing skills for short clips and promotional content.
• Copywriting skills in Uzbek (required); Russian and/or English is an advantage.

4. Analytics & Reporting

• Ability to track KPIs (reach, impressions, engagement, subscriber growth).
• Experience preparing structured monthly performance reports.
• Data-driven approach to improving campaign performance.

5. Brand & Compliance Awareness

• Ability to follow branding guidelines strictly.
• Experience working within structured frameworks where weekly posting and reporting are mandatory.
• Understanding of reputational responsibility when representing international organizations.

6. Organizational & Communication Skills

• Strong time management and ability to meet fixed deadlines.
• Experience coordinating with multiple stakeholders (teachers, regional representatives, media partners).
• Ability to work independently under strategic supervision.

7. Additional Advantages

• Experience in education, youth engagement, or academic competitions.
• Experience promoting events (including livestreams).
• Understanding of Uzbekistan’s school and university ecosystem.

EFI Uzbekistan is implementing a nationally funded educational initiative aimed at promoting economic and financial literacy across Uzbekistan.

A candidate must have own equipment for professional video shooting, and be able to generate AI videos and animation.

Contract duration: 1 year